Rakuten UK Closing – What’s Next For eCommerce Traders?
Posted in MultiChannel Ecommerce by StoreExpress on 28th September 2016
In the days before Amazon became an industry leader, they were up against some stiff competition in the shape of Jersey-based online retailer, Play.com. Able to sell DVD’s, video games and music, without having to pay VAT because of their location, Play were able to offer customers lower prices than much-larger retailers, such as Amazon. Afterwards, the company expanded into offering electronics and personal computers – it seemed like they were on their way to the top of the industry tree. In 2009, UK consumers voted the website as their favourite retailer.