Standard brochure websites offer incredible advantages to businesses of all sizes, particularly those whose products or services might not be relevant to traditional online retail solutions. The next level, however, is to develop an online catalogue of your unique products or services. Not only will this give you the opportunity to offer more information to your customers, such as detailed product specifications, but it will also lead to the generation of a greater number of qualified leads.
At Store Express, we are proud of our title as one of the UKs very best catalogue website design agencies. We are passionate about web design, in all its forms, and our solutions draw on the latest and most innovative practices from across the internet. We like to say that we lead through innovation, and our websites are always on the cutting edge of modern design.
Catalogue websites are designed to offer your offline business the opportunity to advertise online, and take advantage of the incredible opportunities that digital marketing and commerce can provide.
They encourage the introduction and maintenance of multiple communication methods, which are ways for your customer, or potential customer, to engage and interact with your business itself. The end goal, just like any business component, is to drive a high rate of conversion, but catalogue sites do not offer a means of direct selling.
Instead, they direct your potential customer to other avenues, such as your physical presence, your telecommunications sales team, or to other online marketplaces, such as eBay or Amazon.co.uk.
At the same time, with our conscious designs, you can also work to improve the visibility and engagement of your brand identity. We take the time to fully understand your unique business identity, and we ensure that we reflect your personality in every component of your website. Offering a cohesive public face is essential for building trust, and encouraging potential customers to convert into paying consumers.
There are dozens of incredible advantages to choosing a catalogue site over alternatives, particularly if your business prefers to keep the human interaction in your sales process.
Branded And Intuitive Design Our layouts are optimised for the highest levels of conversion, through intuitive navigation methods and striking design. By offering a high-quality and easy-to-use platform for your customers engagement, you are working to improve your companys reputation.
If your site has been cleverly designed, then your brand will also stick in their mind as a trustworthy and customer-conscious business.
Intuitive CMS With our easy-to-use content management systems, you will be able to dynamically alter pages of content, redesign banner images and edit click-through URLs, your companys contact information and the general category and page hierarchy structure. You can also add in additional products and services, along with categories, as your business grows and begins to offer more and more to your customers.
Easy To Use Website There are many techniques that you can include in your online solution to encourage a much higher conversion rate; this can include the addition of simple enquiry buttons, which will take the user to an enquiry form with the product names and code pre-populated.
Our sites are not only fantastically designed, but they also boast the very best SEO techniques and features to make them easily findable through search engine results pages (SERPs) and, therefore, open to a much wider audience.
With the ability to optimise your site for SERPs, through such techniques as meta-data optimisation, title tags and the inclusion of meta-keywords to individual pages of content, you can encourage your sites search engine friendliness and make it easier for search engine spider algorithms to crawl your website.
An integrated blog module gives you the ability to add search engine optimised content to your site. With additional features, such as star rating systems, blog comment features and even easily-navigable content categories, you can offer an engaging interface for your customers to learn the valuable and relevant information that your business has to offer. This blog can also be useful when keeping your customers up to date about your companys activities.
By including social media links, and even a live Twitter or Facebook feed into your site design itself, you can keep your customers up to date with your larger marketing efforts. You can also offer social bookmarking buttons, (such as a like this page on Facebook) to increase the viral marketing capabilities of your online platform.
Remembering to make the most of your social media is essential for both online and offline businesses. Whether you offer a full eCommerce solution, or youre advertising your products and services with a catalogue or brochure website design, you cannot afford to ignore the fantastic advantages of social media.
Here at Store Express, we offer only the best brochure catalogue websites for our clients businesses. We have extensive experience in the creation of intuitive websites, which have been proven to increase conversions and lead to much higher business profitability.
If youre looking for a way to make the most of your business potential, and fully express its unique brand identity, then contact Store Express today. As the UKs leading catalogue website design agency, we are here to help you take advantage of the exciting opportunities that the digital marketplace can offer.
“We chose eStore Design to build our eBay store as we were impressed with their ability to create custom stores that improve usability and help with the continuation of our brand. We are very happy with the result and look forward to enjoying the increase in sales we are confident this will help us achieve.”