What is MultiChannel eCommerce?

Multi-channel eCommerce is a strategy that gives online businesses the ability to sell through a wide range of shopping websites and marketplaces, in addition to their own store. This method is becoming increasingly popular amongst online traders, simply because it makes it much easier to manage their business and to promote their products across a wide range of platforms. You know the old saying; time is money – having Multi-Channels as part of your eCommerce operation saves plenty of time – and money!

Having a presence online with your own store is a good start – however it's very unlikely that your own website will be able to reach the millions of potential customers worldwide who shop online every day. Selling platforms such as eBay, Amazon etc offer a great opportunity for eCommerce businesses, as well as individuals, to trade their products. With the nature of having to keep control of the products that are listed on these websites, managing them individually will prove difficult, not to mention time-consuming. Thankfully, there is a simple solution at hand - having a platform in which you can use Multi-Channel listings, will allow you to manage all of your stores, on all of your eCommerce websites, all at once. Saving your business money, as well as giving you more time to concentrate on other aspects of your work that may otherwise potentially be neglected, an eCommerce management system is the ideal tool for you to manage your business.

At Store Express we are fully aware of how possessing the ability to reach millions of potential customers, increases your brand's online visibility. This is something that Multi-Channels can provide. Our aim is to simply provide every company that we work with, the ability to take advantage of new and exciting technologies that will help them to be successful in this competitive online world.

How exactly does Multi-Channel eCommerce work?

Created by our industry experts, a multi-channel eCommerce management system is software that has been developed by a result of our first-hand experience. The system is streamlined and purposely made to be easy-to-use, which will help users to quickly adapt to using the system without much time needed to get up to speed with all of its functions. This will only help the business to grow more quickly, causing the minimum of disruption - and reaping the maximum benefits.

We also ensure that our interface is able to keep up with the latest changes within each platform that you may sell your products on. We can even provide new areas which is a great way of getting your products to appear on Google Shopping's feed. Google Shopping is the latest addition to the eCommerce trading world and is a fantastic way of increasing customers and your stores' general visibility.

Best of all, it gives you one uniform option in which to upload your products – each platform will have varying options, located in different places on their websites. Having uniformity will save even more time in which you deal with the different platforms, leaving you to concentrate on the other aspects of your business.

Store Express' Industry-Leading Multi-Channel eCommerce Platform.

One of the most difficult aspects of planning a multi-channel strategy is implementing the management of stock and orders across a wide range of eCommerce stores. This is where our bespoke multi-channel solution comes in.

With our vast experience in the e-Commerce world, we have been able to create a platform that can be ingratiated with all of your stores, called the Marketplace Edition. This eCommerce Management System (EMS) allows you to list, remove and edit products on a wide range of websites all at once. You are also able to upload images, print invoices, as well as view individual orders from all of the marketplaces that have been added to your multi-channel EMS interface.

Being able to run a well-designed EMS, such as the Marketplace Edition, means that you won't be wasting hours upon hours constantly changing individual product descriptions on a wide-range of eCommerce platforms. Our easy-to-manage eCommerce solution works towards helping your business to save time and money through inefficiency or human error.

Why do I need a Multi-Channel eCommerce solution?

To be able to gain the highest returns on your investment, you will need to be able to control, manage and organise your business' online output effectively. No matter how much money or experts you may have at your disposal – there is no substitute for being organised and aware of exactly what you need to do to be able to run your eCommerce operation as effectively as possible. Here at Store Express, we understand how much time, effort and money a single, simple EMS interface could save for your business.

Here are a few reasons why utilising multi-channels will be ideal for any online business;

  • You won't need to log in to an individual account on every single online platform. You are able to control orders, manage the stock, as well as the products themselves from one fully-integrated, easy-to-use interface.
  • With the ability to control stock universally, you are able to update your stock across all your platforms in real-time. This will save you time and stress in manually updating any of your stores. It will also translate into a much more positive customer service and work to improve the experience of your store in the mind of the consumer.
  • Our custom EMS can be updated with any additional modules you may need, as and when you require them. This means that you'll be able to expand your business, without being hindered by inefficient systems or any extra costs.

Store Express – bespoke ecommerce solutions for you

We have a vast and varied experience in offering ecommerce services for businesses of all sizes. We are extremely proud of our multichannel platform, which has been of a massive benefit to the many businesses we have served. If you need more information on any of our services, please don't hesitate to give us a call on 0845 050 3500 or send us an e-mail at sales@storeexpress.co.uk and we'll get back to you as soon as possible.

“Store Express built a professionally designed eBay store for Rocket Inks quickly and easily which will help build our brand awareness. Having a professional eBay store instills our customers with confidence that we are a safe company to buy from and this, in turn, generates increased sales and loyalty. Store Express can help create your brand or work with your existing brand elements to develop a unique and well designed store which is vital to your company's success.”

Daniel Moore

Where to find us

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Store Express

Building 3-4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD United Kingdom

Northern Office

21 Great George Street Wigan Lancashire WN3 4DL United Kingdom

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