With your existing ecommerce solution already targeting visitors who have found your website, why not target additional consumers by being where shoppers shop. Multichannel Ecommerce is the process of listing your same core product catalogue to additional marketplaces, and our Google Shopping Feed module is a great addition to your existing retail channels.
What is the Google Shopping Feed?
When visitors type a search query into Google, they can be doing so for a number of reasons, to research, to browse, or to buy. Google have provided a "shopping" option which allows them to filter their results to products which are available to purchase.
The Google Shopping Feed is an XML Feed generated by the Store Express EMS, which allows you to submit a URL to Google Merchant Centre with all of your required product information, in order to list your products in the Google Shopping search results.
How does the Google Shopping Feed Work?
You simply click a button within the Store Express EMS to generate the file, which is then hosted on a specified URL. You can then submit this URL to Google Merchant Centre, and they will take the XML file from that URL and import your product details straight into your Google Merchant Centre account.
If you are interested in selling your products to consumers wherever they happen to be, and making the most of what the web has to offer, contact Store Express today to find out more about the Google Shopping Feed.
“May I take this opportunity to thank you and your designers/programmers for all your help bringing this modern eBay shop to completion for us. Craigdon Mountain Sports have used Advansys Store Express to build a modern, exciting eBay Store. The project has been initiated, controlled and completed very professionally by all their team. Our Project Manager has been especially helpful and has guided us through the various stages of development and every step of the way was completed in a timely manner. I would have no reservations in recommending Store Express to anyone looking at improving their eBay presence and staying ahead of the game.”
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