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Play.com, a leading online retailer of predominantly DVDs, CDs, games, books, gadgets and more; has announced they will be closing their direct retail business in favour of the online marketplace. The reason for this change is partly down to the UK governments decision to no longer allow Low Value Consignment Relief (LVCR) on goods imported to the UK from the Channel Islands, where Play.com is based. The LVCR allowed products priced 15 and under to be sold VAT-free which meant better business for Play.com and stiffer competition to UK based e-commerce websites. Play.com began solely as an e commerce website selling to customers, and then later they adopted an online marketplace system to provide buyers and sellers an alternative eBay like community to operate in.

E commerce Websites Benefit From Online Marketplaces

With LVCR now eliminated, Play.com faced a bigger challenge of competing and like many other Jersey based companies hit by the change, theyve reached the point where they have to cease operations. This however gives them more time to dedicate to the marketplace, which is going from strength to strength. They are the 11th most visited retail site in the UK and for any ecommerce website owners looking to make an impact in the online retail world, integration with online marketplaces is a must. You have the opportunity to reach a wider market of people to sell to and have an increased likelihood of being found online through such a reputable marketplace.

Play.Com Integration For Ecommerce Websites

Store Express include EMS integration with Play.com as part of their e-commerce website solutions. You can manage all aspects of your online sales from Play and your own ecommerce website from one central location. To learn more about online marketplace integration and other ecommerce solutions, please call 0845 050 3500 or email sales@storeexpress.co.uk

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