Royal baby fever is here, and it is set to stay! Taking the global media by storm, the birth of Baby Cambridge is predicted to significantly boost the economy. According to the Centre for Retail Research, businesses could be set to benefit from approximately £243 million in Royal sales this summer.
Royal Baby Will Improve Sales On You Ecommerce Website
Regardless of what you sell online, there is the opportunity for you to boost your sales in the Royal Baby boom. Everyone from potters and bankers, to baby retailers and toy companies, are all cashing in on the birth of the future king.
Over the next eight weeks, it is expected that we will spend approximately £25 million on celebrating the birth, £80 million on souvenirs, £56 million on toys, and £76 million on DVDs, books and media.
Ecommerce websites and high street stores have been packing their shelves full of a bewildering range of royal baby products. With everything from a royal sick bag and ‘Keep Calm My Great Granny Is The Queen’ baby grow, to a ‘royal’ Fisher Price potty and Lego commemorative set available, they are all hoping to get a piece of the Royal pie. Even Buckingham Palace is cashing in on the Feel Good Factor, by launching their Royal Collection Trust.
How To Sell More Online This Summer
If you want to benefit from the Royal Baby frenzy, tailor your products to the regal market. You don’t have to purchase a whole new range, simply adapt your existing product descriptions, headers and colours.
Try adding some union jack bunting to your ecommerce website, or changing the colours to a patriotic red, white and blue. If you’re selling baby products, you could add a banner to the site which says “Baby Grows Fit For A King”, or offer a promotional 22% discount on your products (a percentage based of the Royal baby’s birth date).
If you want to create a unique design for ecommerce website, talk to the team at Store Express. They can develop and design a stylish website which will help you to increase sales and your conversion rates.
For more information about our services, email sales@storeexpress.co.uk or call 0845 050 3500.