Is your ecommerce webpage optimised for mobile users? The recent survey completed by IMRG and Capgemini shows that every online business owner should have a webpage that is optimised for mobile devices . According to the research, sales that are completed through tablets and mobile devices have doubled in a year. A few years ago, shopping on mobile devices was unimaginable. Today, m-commerce is a multibillion pound industry with a rapidly increasing user base.
M-Commerce: Then And Now
If you have an online business, you should consider an appealing and easy-to-use m-commerce page. Recent numbers have proven how lucrative this area is, with sales almost doubling since last year. While there was only £7.5 billion made in mobile sales in 2011, by 2012 this number had increase to £64.2 billion, 12% of which were made from m-commerce. Looking at these numbers alone it can easily be projected that m-commerce is only going to expand. With mobile devices and tablets always being upgraded, it is only natural that shopping is now made easier and more accessible.
Do you know the most expensive item ever sold through m-commerce? A TV sold by John Lewis for £7k.
The companies that took the time to create an m-commerce website noticed a considerable increase in sales. Argos noticed a 16% increase in mobile sales, and they have also noticed that mobile sales are responsible for 43% of their online sales.
Is your ecommerce page optimised for mobile devices? Now is a great opportunity to make the most of mobile commerce.
Increase your Online Sales With M-Commerce
The increasing number of people shopping on their mobile devices is a great indicator that you should take your business to the next level and make it compatible for mobile devices.
Do you want an m-commerce page that is easy to use, attracts customers and increases your conversion rate? The experts at Store Express are always ready to advise and to help you reach your goals. We want to share our top tips for an m-commerce page:
- Easy to navigate. When designing for mobile devices and tablets, you should remember that they have smaller screens. Make your navigation as easy as possible, and require as few clicks as possible.
- Fast loading speed. Mobile users are more impatient than desktop users, make sure your mobile page loads quickly.
Do you want to know more about successful m-commerce websites? For more information please call: 0845 050 2500 or visit our website: http://www.store-express.co.uk/