Expecting to reach sales of £1 billion by 2014, John Lewis have since passed their target and reached the milestone a year early.
Ecommerce Website Exceeds Expectations
In recent years, John Lewis has been making an exceptional effort to improve their ecommerce offerings for the online consumer. Over the past 3 years, the multi channel retailer has invested almost £40 million into its new ecommerce websites, in a bid to build on the foundations of their customer-focused omni-channel strategy. The new website, launched yesterday (23rd April), includes a plethora of features with noticeable improvements on their wish list function, search history, and content.
The main focus of their omni-channel strategy is to deliver the same consistent and efficient service that their customers have begun to expect. In the redesign of their ecommerce websites, John Lewis has made sure that their new site serves their customers just as well, if not better, than their old one. Included into their new ecommerce website is a customer feedback form, which generates approximately 300 pieces of feedback a day. Using this data, John Lewis has been able to prioritise issues, and spot important trends in internet retailing.
Seeing unprecedented growth in their ecommerce websites, John Lewis have seen sales up by more than 40% in 2012. As a result of their continued success, the retailer has also seen an increase in traffic of 25% on their new mobile site. Redesigned to mirror that of their main ecommerce website, their mobile offering helps to create a consistent brand identity across the web. In response to the increase in popularity in shopping through a mobile device, John Lewis has also announced plans for a new mobile app later this year.
Multichannel Ecommerce Websites
Whilst the billion pound success of John Lewis can be put down to their established identity within the UK, the retailer has fought to maintain current. In adapting and providing, new and relevant services, John Lewis has built a successful multi channel business that will stand the test of time.
If you are looking to take your business to the next level, the first thing you will need, is an ecommerce website. At Store Express we specialise in providing high conversion ecommerce websites for online retailers. Built to best practice layouts, a Store Express website will present your business and brand in an attractive and professional way. For those who already have an established online business, there is also the opportunity to turn your ecommerce website into a multi channel solution. Integrating your eBay or Amazon stores with an ecommerce website, will not only allow you to create a consistent brand identity across the web, but enable you to sell more. When you employ an integrated multichannel ecommerce website from Store Express, you will be able to log into a central EMS (ecommerce management system), and manage orders and stock from a single location. For more information about Store Express ecommerce websites or to receive a quote, email sales@storeexpress.co.uk or call 0845 050 3500.