There are four common mistakes made by retailers when designing their ecommerce website.
Converting Customers On Your Ecommerce Website
There are several steps you should take to ensure that consumers keep revisiting your ecommerce website. Once you have captured the consumers attention and got them onto your website, the hard work begins. With a well organised ecommerce website, you should be able to help prospective customers find what they are looking for quickly and efficiently. It is important to show them the information they want about the products they require in a clear and concise manner. When the customer has found their chosen product, it is your job to provide a fast, easy and secure shopping cart and checkout service to encourage them to buy. Ensuring that you then deliver their products in the allotted time frame will also help to improve repeat business rates.
Online consumers are becoming a lot savvier when it comes to purchasing online. With a wealth of products and services at their finger tips, shoppers can afford to be fickle when they choose an online retailer to purchase from. There are four main mistakes made on ecommerce websites that can dramatically alter your conversion rate.
- Ineffective Landing Pages
- Poor Site Search
- Poor Product Content
- No Shipping Estimator
Improving the online shopping experience on your ecommerce website, is a sure fire way to increase conversion rates and traffic. As an online retailer, you have undoubtedly spent a lot of time and money improving and driving traffic to your site. When a consumer comes across your website in the SERPs (search engine ranking pages), it is important to ensure that when they click on your page, the page they land on is relevant to their search. If you are unable to achieve this, it is highly likely the visitor will click off your page, increasing your bounce rate. Avoid directing traffic straight to your home page as this will not necessarily be what the consumer is looking for. Similarly, even if you have chosen an effective landing page, if the content is not relevant and informative, shoppers may be inclined to leave. Make sure you appeal to both the visual and technical by providing high quality product imagery and video, as well as rich descriptions and specs.
The improved search functionality of Google and Bing shopping has meant that consumers expect a lot more from site search tools. If you ensure that the search tool for your e-commerce website includes, plurals and spelling mistakes, you will be able to deliver a more user friendly and relevant result. Finally, make sure that you can provide your ecommerce customers with up to date shipping costs in the shopping cart. Many consumers will not follow through with the purchase, if they have to fill out their personal details before they receive an estimated delivery cost.
Sell More With An Effective Ecommerce Solution
Whether you are new to selling online or an existing retailer, Store Express has a comprehensive ecommerce solution for your business. Easy to use, an eCommerce website from Store Express will help to increase your conversion rates and help you sell more. For more information about the services available and sage integration from Store Express call 0845 050 3500.