A failure to change is a failure to adapt and a failure to adapt can be a failure to succeed. For example, less than a decade ago, the social media website Facebook restricted access to university students. Fast forward to the present and it is one of the biggest websites around with the only restriction being age. The internet is the biggest catalysts of change and it is in responsive ecommerce where speed is crucial.
What Is The Importance Of Responsive Ecommerce?
Shopping online used to be a mere dream before the internet was fully realised. Amazon, for example, started its business in 1994 by only selling books. In 2013, the shopping giant made a net profit of $74 billion through selling a vast and seemingly limitless array of products. The ecommerce boom is seeing huge revenue streams exist online, and responsive web design is playing its part in the e-commerce success story.
Responsive web design is becoming more and more essential as consumers are now using multiple devices, such as phones, desktops and tablets, to browse and shop online.
How a website caters to its consumers is crucial. It must look and perform differently depending on the device used. An example of how responsive ecommerce affects browsing is in the browser size. In the early days of ecommerce sites, stand-alone mobile design was used. The server detected what type of device was trying access the site, and the directed the user to a purpose-made mobile site.
Responsive e-commerce is now conducted through responsive web design. An example of how it works is that the browser size dictates what the user sees, rather than the specific device. With responsive web design, it is a good way of future-proofing your website; it means less need to change the site itself as the site will cater to the screen size used.
61% of shoppers are less likely to buy from a website if their mobile browsing experience is unsatisfactory. Awkward navigation is a frequent complaint when a website goes to mobile for the first time. A responsive ecommerce site can feature elements like Save To Wish Lists and Add To Cart options. Often, these are easier to access on mobile than on their desktop counterparts.
Perhaps the biggest plus when it comes to responsive ecommerce is that if a change is made to the design of the site, the design will automatically carry over to all devices, meaning less work for the developers and less hassle for customers.
Hassle Free Ecommerce With Responsive Web Design
Responsive ecommerce web design means less hassle for everyone involved, from the developers to the consumer. The consumer is the most important part of business and keeping a customer happy is the best way to keep them coming back. By using responsive web design, the consumer is likely to have a pleasant browsing experience.
At Store Express, we are highly-skilled in the creation of high conversion ecommerce websites designed to a professional standard. Contact us by phone on 0845 050 3500 or by email at sales@storeexpress.co.uk to learn more about how we can create the best responsive design for you.