Running an online business involves using very similar sales techniques to those used in physical retail stores. Every post-Christmas and New Year’s season, thousands of UK residents wake up in the early hours of the morning to ensure they receive the best deals in their favourite stores. Nobody can resist a good bargain and it is during the ‘January Sales’ that retail shops can generate major profit.
However on January 1st 2012, statistics revealed that the number of shoppers on the UK high street fell by 25.3% compared to last year. Similarly during the last week of December 2011 the number of high street shoppers increased by just 0.75%. These figures confirm the continuing reluctance of UK shoppers to spend big whilst still in the midst of the economic crisis.
However, ecommerce remains an increasingly popular method of shopping. This encourages online stores to develop an effective ecommerce solution which maximises potential sales from visitors. Flash sales are an effective strategy to encourage repeat spending from customers.
A report from RJMetrics showed that online customers who spend money in an online flash sale will spend another 385% of their first purchase amount. Therefore optimising for long-term customer loyalty is an effective ecommerce solution that ecommerce experts like Store Express can help clients with.
Ecommerce Solutions Beneficial for Online Store Sales
Store Express design effective ecommerce websites that enable you to have a successful online retail shop. Their in-depth knowledge and high quality service can provide you with a high conversion ecommerce website that is completely user friendly, both for you and your customers.
If you’re interested in utilising the pricing strategy of flash sales, Store Express can design a website which can draw in visitors to your site and allow them to easily access your extensive product catalogue then complete their order and payments.
To learn more about how a Store Express ecommerce solution can benefit your business, whether it is a standalone store or part of an online marketplace like eBay or Amazon, please contact us