The mobile phone revolution is well and truly upon us, with ‘ mobile to overtake fixed Internet access by 2014’ making headlines earlier this year, more and more people are switching to tablets, phones, and other alternative devices to the desktop computer. Businesses the world over are creating separate mobile pages, apps, and responsive web design sites to relieve growing demand of a positive user experience.
Instant gratification via mobile is expected by new and older generations alike, so if you don’t have a mobile website to compliment your main website yet, where have you been? It’s becoming more and more important for businesses to develop more than one website to accommodate different devices and screen sizes. To help you keep up to date with the rise in mobile phone usage we’ve come up with some key features your mobile websites should have.
How To Develop The Best Mobile Website To Generate Better Results
1. Make Optimal Use Of Screen Space – Mobile users don’t need all the features available on a desktop site which slow down loading times. Instead, simplify your mobile websites with scroll and pop-down features, big call to action buttons to avoid precision clicking, and intuitive design. So what is essential information for mobile websites?
2. ‘Getting Here’ – Many users visit your site on their mobile with the intent of finding your bricks-and-mortar store, so make this one of the highlights on your mobile website with clear directions and perhaps an interactive map for users to follow – both of which are possibilities that wouldn’t be very beneficial on a static desktop site. Contact details such as opening times, e-mail addresses and phone numbers are all also crucial info.
3. Large And Easy Product Landing Pages – If getting people to buy from your website is your main priority, then this is a must.
4. Exhibitions, What’s On and Events Pages – Those going for a coffee with their friends may look on their mobiles for things going on that day. Ensure you showcase all these activities and events clearly. Remember, instead of cramming in every little bit of information, consider having a ‘What’s On Today’ list instead, with other days located via a drop down menu.
Do all these and you’ll give your user a smoother user experience – meaning they’re more likely to come back for more sometime soon, generating higher traffic and ultimately more conversion rates.
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