Mcommerce is here to stay, there's no doubt about that. With more and more people utilising mobile websites, built specifically for their mobile devices, (iPhones, Android, Tablet PCs and iPads) for retail purposes, any business that doesn't accept mCommerce as a necessity is destined to fall behind.
So, What's So Great About Mobile Websites?
One of the most important aspects of the modern customer is their desire for speed and simplicity in their transactions. This is true of both business to business (B2B) and business to customers (B2C) buyers. With advances in technology, specifically mobile technology, many users will expect their websites to load instantly so that they can be accessed on the move. Mcommerce can be made to fit in with the rest of their life.
Mobile websites have to satisfy different needs than typical eCommerce websites, and as such need to be built differently, need to be far more informative and specific in a much shorter space, forcing irrelevant information to be cut out entirely.
Currently, there is a kind of hesitance on the sides of businesses looking to involve themselves in mCommerce as to what the user needs on their site. This means that many larger businesses, who may only have recently fully involved themselves in eCommerce, have yet to take advantage of the innovations in mobile website design to encourage their business and brand engagement.
One way to think of a mobile website is that the customer is carrying your websites around with them at all times. They are more likely to make spur of the moment purchases if they have the ability to do so, rather than having time to consider the transaction as they return to their desktop device.
The Customer
It is an inarguable truth that mobile devices have rocketed in popularity over the past few years. In fact, over the last quarter, more than 50% of all retail traffic originated on mobile devices, finally overtaking the traffic from desktop computers. In 2010, to add a little context to the rapid growth, only 3% of all traffic came from mobile devices, which is an increase of almost 2000%!
Your users, whatever their motivation (either B2B or B2C), have taken advantage of the latest innovations in technology and mobile websites. Your business is now expected to conform to their standards of efficiency. If the site doesn't load as fast as they might like, then you run the risk of losing customers who, not only will not place the order at that moment, but will remember the negative experience they have had with your brand. As such, are less likely to interact with your company in the future.
Creating High Performing Mobile Websites
Unless your website is optimised for a mobile device, or you have multiple websites optimised for different devices, you are encouraging negative responses to your brand and costing yourself, and your business, valuable income along with the opportunity to build long-lasting relationships with your customer.
Store Express' specialist mCommerce team have strong experience in designing and creating mobile websites which take advantage of the latest innovations in mobile technology to increase both the seller and customer's satisfaction at any interaction over the mobile website.
For more information, visit www.storeexpress.com, call them on 0845 050 3500 or email at sales@storeexpress.com, and let them start work on your bespoke and innovative mcommerce website, designed specifically to make the most out of your business.