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As we left behind the year 2012 and entered 2013, many experts and businesses in the ecommerce industry made predictions over how things will progress throughout the year. What strategies do businesses need to adopt, how are consumer demands going to evolve and what technology will be developed to enhance this already dynamic and advanced sector?

Statistics Point To Mobile Devices Accessing Ecommerce Websites

Throughout the past few years, the notion of completing online sales through mobile devices instead of conventional personal computers is not as unappealing as it once was. When ecommerce was in its early stages of growth many people where wary of data security, bank details being stolen and identity fraud. When the availability of mcommerce was later introduced, while there was great confidence on shopping through , some apprehension remained over yet another new medium for sending your bank details through cyber space.

However the great lengths taken to create high security payment processes have enabled online shopping through various internet accessible devices to soar. With great confidence in data security and convenience of purchasing all you need at prices cheaper than the high street, people are now eager to access ecommerce websites through a range of methods.

With the compact attributes of smartphones and tablets, we can now shop anytime and anywhere; unsurprisingly resulting in exceptional online retail growth through these sales channels.

Optimise For Mcommerce To See Results

BRC-Google Online Retail Monitor revealed that in quarter 4 of 2012, searches for ecommerce websites rapidly increased. On smartphones it grew by 76% and on tablets it soared to an astounding 238%, year on year for both figures.

This gave online retailers abundant opportunities to experience increased sales. However this can only be secured with an ecommerce website that is optimised to display clearly on mobile devices and optimised for high conversions. When customers access online stores through their smartphone or tablet they are after quick and accurate service. Slow loading speeds and difficult to follow ordering and checkout processes are intolerable, resulting in abandoned shopping baskets and lost opportunities to complete a sale, impulse or otherwise.

Adding to these findings, Helen Dickinson of the British retail Consortium said, Online retail really came of age this Christmas. Its playing an increasingly significant role at every stage of the customer journey, especially when researching items and comparing prices both at home and on the move. Retailers continue to invest in their online offer, and more and more of us are reaping the resulting benefits of more flexible delivery options, user friendly websites and improved accessibility and security.

Store Express provide mobile optimisation as part of their ecommerce website solutions. For more information please call 0845 050 3500 or email

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