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On the 21st April 2015 Google Mobile’s new update which was dubbed ‘Mobilegeddon’ by the technology press – seemed to make little impact during its first week of being rolled out. The Mobilegeddon moniker springs from the fact that Google have changed their mobile app to make websites that are specially-adapted for mobile phones, to appear at the top of their searches.

This new algorithm that Google have introduced to achieve their aims, will leave those businesses, without mobile-friendly websites, potentially left at the bottom of the pile as they seek to promote their services. So far, it has proved to be a little slow but given time, Google expects results to be seen.

Google have previously stated that website owners should check to see if their site is mobile-friendly, so they are able to adapt to the new algorithm. If your site isn’t mobile-friendly, then the best way to avoid your website slipping down the search rankings, is by introducing a mobile website.

The Benefits of A Mobile Website


  • Mobile browsers offer different compatibility considerations than desktop browsers – a mobile-optimised website will ensure that everything on your website will load correctly on mobile phones, which they wouldn’t do otherwise.
  • A mobile website will increase the conversation rate (the amount who turn from ‘browsers’ into ‘customers’) for those who search for your website on their phone, as their browsing experience will be easier and simpler than it would be on a desktop.
  • The load speed of a mobile website will be a lot quicker for people browsing on a phone, as it wouldn’t be trying to convert a website made for a desktop, which turn out to be very slow to load and not guaranteed to work, which will only make a user lose interest.

Store Express – Experts In Optimised Mobile Web Design!

It’s vitally important that you take every opportunity you can to promote your business – and being mobile-friendly is a must as time goes on, as new apps are created and existing services and platforms are updated - like Google’s Mobile update. Being mobile-friendly will also help a potential customer’s experience of using your website that much better – and the impression left on them could even be the deciding factor in choosing your services.

Here at Store Express, we are specialists in responsive web design and eCommerce solutions. With many years of experience, our flexible eCommerce website framework allows clients to pick and choose modules that best fit their business. We can offer advice and assistance to help you to improve your online presence and promotional abilities.

Please use our website to see the many amazing testimonials from the many businesses that we have helped to improve their web output. For further information how we can help to assist your business, don’t hesitate to contact Store Express today on 0845 050 3500 or e-mail us at


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Where to find us

Store Express

Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD United Kingdom