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B&Q have launched a new loyalty scheme which utilises mobile ecommerce software.

Innovative Mobile Ecommerce Software

In response to the increase, in the number of consumers who use mobile technology to access online sites, B&Q have launched a new Club Loyalty app. Directly targeting the two-thirds of consumers who use smartphones and tablets in-store, the new B&Q app takes advantage of the captive audience. To date, the home and garden retailer has signed up an impressive 640,000 customers to its loyalty scheme, attracting users with enticing offers and rewards. Unlike existing loyalty apps, B&Q have chosen to reward customers not with loyalty points on purchase, but with exclusive in-store offers and discounts across a variety of products.

Using existing mobile ecommerce software, B&Q have designed an app that reinforces their brand identity whilst including easy-to-navigate calls-to-action. When the consumer downloads they app, they are then required to log on or sign up for a membership. To entice consumers to sign up, B&Q sweeten the deal with a 10,000 monthly prize draw and the prospect of cheap batteries. Unlike some membership sign up forms, creating an account for the Club Loyalty app is a simple two step process. All that is required, is the consumers email address, name and post code (for easy address lookup). Also unique to the Club Loyalty App, B&Q have disregarded existing shopping cart conventions, and the home and garden retailer have decided to use the action add to shopping list over shopping cart, blurring the lines between the basket and checkout.

Designed by Grapple using current ecommerce software, the Club Loyalty app is available for iOS and Android platforms. Extremely simple and functional, B&Qs new app is based around three tab options; offers, club and stores. Similar to a lot of existing reward schemes on the ecommerce market, the app uses a barcode system which displays a barcode for customers to present to the cashier in order to receive discount. The store tab is completely interactive, using GPS location technologies to locate local B&Q stores, opening times and clickable telephone numbers.

Ecommerce Software For Your Business

If you are looking for ecommerce software that can help you to grow and improve your business, consider a Store Express solution. Flexible and easy use, a Store Express website will help you to sell more and maximise your business efficiency. Built from experience within the industry, the Store Express EMS software (Ecommerce Management System) can help you to manage your product catalogue, process orders, and list products on multiple marketplaces. For reporting ecommerce software, the Store Express dashboard should be your first choice. Enabling you to view all aspects of your business online, the dashboard allows you to see which products are low in stock and need replenishing, which products are not selling, and where products are located.

With ecommerce software from Store Express you can manage product information, centrally control stock, manage customer relations, fulfil orders and provide secure payment processing. A comprehensive ecommerce solution, Store Express can integrate your site across multiple marketplaces and integrate it with several payment gateways. To ensure that your website can be viewed online by smart phone and tablet users, Store Express can also optimise your website for mobile traffic.

For more information about ecommerce software from Store Express, call 0845 050 3500.

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