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As technology has evolved, so has web design. Developers have had to learn to build websites for multiple platforms, and so design has adapted to it. New browsers which support HTML5 and CSS3 web standards have changed the way a site is developed. As a result of this, ecommerce website design has become more creative and thresholds continue to move.

Website design is constantly changing and developing to become more interactive and engaging. Since the advent of the mobile platform, designers have had to come up with new and innovative ways of scaling down desktop designs into functional mobile solutions. Whilst there have been many different designs, 2013 has encouraged responsive and effective ecommerce website design.

There are a number of trends throughout web design and they are:


Mobile Commerce Website Design


As HMTL5 and web standards are becoming increasingly flexible, the boundaries of website design have grown. Responsive ecommerce website design no longer solely relies on the desktop PC. Full websites can be scaled down into smaller and more precise versions of their original selves. There is a new ideology developing in which designers start with mobile website design, and build their way up. By reversing the design process, it is easy to develop a solution that will fit and function well on a mobile device. As more and more people are shopping online through their mobile devices, there is an increase in need to fill mobile interfaces. Working from mobile to desktop also helps with the development process. Most desktop browsers will accept any layout; where as layouts for mobile platforms are much more difficult.


Utilise White Space Effectively


Not really a new trend, but still relevant, is minimalism. White or ‘negative’ space is used to simplify a design and create clarity. However, white space doesn’t have to be white.  Used as a web design tool across multiple sites, white space can be used to focus users on important content. Even websites with a lot of information can use white space to create the illusion of space. Leaving gaps between headings and paragraphs is a simple way to create room to ‘breathe’ with over cluttering the page.


Go Big Or Go Home


Big photography is a trend that doesn’t seem to be slowing down. Popular on landing and home pages, big photographs can be used to give the user an instant idea about your business. Similar to white space, a single large image can create the illusion of space. Arguably not for every website, but when used in the right situation, large photography can have a great impact. One of the only negatives to this is fitting content around your image. You don’t want text to be hidden in details of the photo, so make sure to keep things simple.


Clean Up The Source Code In Your Ecommerce Website Design


With the release of HTML5 and new CSS frameworks, source code can be simplified. This means, that developers could potentially build a 3 or 2 column website in minutes (with the right tools and skills obviously). Not only will cleaner source code make everything more streamlined, but it will also benefit SEO.


Best Practice Website Design


Whether you are in the market for a new ecommerce website, or are looking to improve your existing solution, Store Express will be able to help. Utilising their 15 years of experience, they have developed a best practice layout which employs all of the trends above. Already optimised for SEO and ready for mobile optimisation, a Store Express website is a great way to improve your brands identity.


To find out more about ecommerce website design from Store Express please visit our website, or email or call 0845 050 3500.

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Where to find us

Store Express

Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD United Kingdom