A breadcrumb trail is a handy efficient tool used in ecommerce website design
to help navigate your users around your page. It is used by many online businesses, from the biggest known brands to local companies, and is necessary to improve your sites accessibility and broaden its appeal.
Here at Store Express we understand the importance of easy navigation and how it can benefit your ecommerce business.
What Is A Breadcrumb Trail?
Does the phrase ‘breadcrumb trail’ make you think of Hansel and Gretel? Well, That is exactly where the term comes from! A breadcrumb trail is a series or list of hyperlinks that follows you when move around a website. Usually found at the top of the page, it basically lets you know where you’ve been and where you are now, it is also a simple way to re-trace your steps through a site.
A typical example of a breadcrumb trail can look like this:
Home page > Section page > Subsection page
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Why Is It So Important To Have A Breadcrumb Trail?
The easier it is for a customer or visitor to navigate around your site the more likely it is they will return time and time again.
Some more benefits of a breadcrumb trail are:
- It optimises your hierarchy - this will benefit your site if you have a vast product range and need to display it clearly and logically for your users to see.
- You will avoid content overload – breadcrumb trails will most likely be horizontally listed with a simple design meaning they take up minimal space on your page.
- You will decrease your bounce rate – breadcrumb trails are great for those who get a lot of visitors wh arrive on a landing page via a search engine. The breadcrumb trail shows the visitor exactly where they are in the site, and shows many of the other things you have to offer. This will encourage visitors to explore your site further and view more of your business.
- It reduces clicking – although your breadcrumb trail will not replace the primary navigation of your website, it can enhance it by being a convenient way to click back through the site avoiding the ‘back’ button making the process quicker and cleaner.
Find Ecommerce Solutions At Store Express:
If you would like to know more information about the importance of having a breadcrumb trail in your ecommerce website design or have any query about your online business then speak to the experts at Store Express. We are leading specialists in providing Ecommerce solutions and are dedicated to bringing you online success.
Our experience and knowledge in this industry mean we can your improve your ecommerce business; our team is full of experts in design, SEO, brand management, online marketing and so much more so get in touch today!