A recent online retail spending report from IMRG (Interactive Media in Retail Group), revealed that consumers in the UK spent £6.4 billion on ecommerce websites in September. This figure is an increase of 16% from September 2011 spending and 11% higher than the previous month of August 2012. This comes as quite a surprise as the buzz surrounding the London 2012 Olympics boosted online shopping. However as we entered a new season, summer stock was reduced to discount prices and opportunities to begin Christmas shopping early were seized. The biggest expenditure was on clothing as British weather continued to fluctuate in the latter days of the summer season.
Mobile Sales Prove Popular In Ecommerce Industry
However, big sales were not limited to just ecommerce websites as mobile web sales experienced staggering growth in comparison to last year. This September mcommerce rose by 312% which continues to highlight how people involved in ecommerce need to ensure they are fully optimised to deal with sales through mobile devices.
The head of retail consulting and technology at Capgemini, Chris Webster, commented “The upward trend in mobile conversion rate indicates the steady infiltration of smartphones and tablets as a buying device, which used to be more of a browsing tool. Online retailers should wake up to this change and include a smartphone mobile shopping application or mobile web in their multichannel offering platter.
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