Trying to get noticed in the internet world is difficult, what with the plethora of websites that are being created every single day, all looking for attention from millions of internet users. This wide range of choice for users could pose a problem for you - especially if you rely on the internet for your business.
What you need is a way of promoting yourself - getting yourself noticed without necessarily spending vast amounts of your resources on advertising campaigns that you don’t necessarily control and aren’t guaranteed to work anyway. An excellent (and cost-effective) way of getting your business noticed is by using responsive design on your website.
What Is Responsive Web Design?
Responsive web design is an approach to designing a website that allows users to experience optimum usage of the site during their visit – ease of reading and a minimum amount of resizing, panning and scrolling are examples of the results of responsive design. This makes it easy for all platforms, especially mobile phones and tablets, to be able to read websites and present them to a user.
You can literally put ‘too much’ onto a webpage – which will leave it slow and unresponsive. A good test to see if a website has responsive web design is when you resize a window of your browser – the contents of the page will readjust themselves to fit around whatever size you have made your window. Other websites will also redirect you to a specially-adapted mobile website if you’re browsing on a mobile phone.
How Can This Help My Business?
The changing landscapes and the variety in internet browsers has also seen a users expectations change – people now expect to be able to surf the internet on a mobile phone and tablet as easily as they do on a desktop computer.
If your website has responsive web design then a user is more likely to enjoy reading the content and share it. Responsive web design will also make it easy for search engine ‘bots’ to be able to find your content, placing it further up their rankings, which will give your website further exposure as users search for services that relate to your business.
Store Express – Experts In Innovative And Intuitive Online Design!
Here at Store Express, we specialise in responsive and mobile-friendly online retail design, and we work to help businesses which might be new to online retail create a presence from which they can grow through the natural advantages offered by the digital marketplace.
Our specialist team understands the importance of an online business’ eCommerce needs - our vast experience in eCommerce and responsive web design meaning that we’re able to tailor our techniques with your needs.
If you’re interested in any of our web design services in the UK, don’t hesitate to contact our dedicated eCommerce specialists on 0845 050 3500
0845 050 3500 or e-mail us directly at sales@storeexpress.co.uk.