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Choosing your colour palette

Along with a grid, your colour palette is one of your most important tools when it comes to ecommerce website design.

Your choice of colour will heavily depend on what you want your website to convey. If you're a toy store you want fun, warm colours. If you're a high-end fashion store you might want dark, moody colours.

There are plenty of colour combinations to use for your palette, from the simple opposite and contrasting colour solutions, to a more complex tetrahedral palette. Each of these have different implications for the colour combinations and how your ecommerce website will come across.

For more advice or to get up and running with you your own professionally designed ecommerce solution contact the experts at Store Express on 0845 050 3500 or at

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Where to find us

Store Express

Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD United Kingdom