Responsive ecommerce allows your website to be viewed on different devices without you having to create separate websites for the mobile or tablet. With the rise of mobile browsing, responsive web design is becoming essential for all websites.
What Are The Benefits Of Responsive Ecommerce?
A large number of customers now use their mobile or tablet to purchase items over the internet or view web content. This means that companies need a website that works well across all devices as customers expect the same level of internet browsing on their mobile as they receive on their desktop. Responsive ecommerce gives companies this. It offers one website that works across all devices, without text or images being distorted or missing as they will be scaled up or down according to screen size. This makes for a user friendly experience which is good for your company as it means the customer will use your website and return at a later date.
Responsive ecommerce is also useful for your company because, as it means there is only one version of your website for all the different devices, you can focus all your resources on making that website perfect for your customers instead of having to divide your time and attention across several different websites. It is also beneficial for your company to have one website because any changes that are needed will happen across all devices rather than having to make the change on the desktop website and then on the mobile. This allows you to manage the site content more effectively. Several search engines, such as, Google, favour websites that are responsive ecommerce. This means that if a user performs a search on their mobile, Google will put websites that are responsive ecommerce at the top of the search results. If your website is not responsive then it may not show in the top results and as users are more likely to click on the top few results your website is not going to be viewed. It is also advantageous to have a responsive website because studies have found that mobile websites that have content that is dissimilar to the desktop version will receive a high bounce rate. If your website receives a high bounce rate search engines will assume it does not have content relevant to the keywords searched for and your website will be moved down the search result list, decreasing search engine visibility. Another benefit to having a responsive ecommerce website is that it will improve your conversion rates as people will purchase products on their mobiles if the mobile-site is easy to use. Research has found that if customers find the mobile website to hard to use they will cancel any transactions. Enjoy The Benefits Of A Responsive Website From Store Express
Responsive ecommerce allows your website to be viewed on different devices without you having to create separate websites for the mobile or tablet. With the rise of mobile browsing, responsive web design is becoming essential for all websites.
What Are The Benefits Of Responsive Ecommerce?
A large number of customers now use their mobile or tablet to purchase items over the internet or view web content. This means that companies need a website that works well across all devices as customers expect the same level of internet browsing on their mobile as they receive on their desktop. Responsive ecommerce gives companies this. It offers one website that works across all devices, without text or images being distorted or missing as they will be scaled up or down according to screen size. This makes for a user friendly experience which is good for your company as it means the customer will use your website and return at a later date.
Responsive ecommerce is also useful for your company because, as it means there is only one version of your website for all the different devices, you can focus all your resources on making that website perfect for your customers instead of having to divide your time and attention across several different websites. It is also beneficial for your company to have one website because any changes that are needed will happen across all devices rather than having to make the change on the desktop website and then on the mobile. This allows you to manage the site content more effectively.
Several search engines, such as, Google, favour websites that are responsive ecommerce. This means that if a user performs a search on their mobile, Google will put websites that are responsive ecommerce at the top of the search results. If your website is not responsive then it may not show in the top results and as users are more likely to click on the top few results your website is not going to be viewed.
It is also advantageous to have a responsive website because studies have found that mobile websites that have content that is dissimilar to the desktop version will receive a high bounce rate. If your website receives a high bounce rate search engines will assume it does not have content relevant to the keywords searched for and your website will be moved down the search result list, decreasing search engine visibility.
Another benefit to having a responsive ecommerce website is that it will improve your conversion rates as people will purchase products on their mobiles if the mobile-site is easy to use. Research has found that if customers find the mobile website to hard to use they will cancel any transactions.
Enjoy The Benefits Of A Responsive Website From Store Express
If you want to enjoy all the benefits of responsive ecommerce, talk to our team today at Store Express. We have created responsive web platforms for businesses large and small all of whom have enjoyed significant online success. To learn more, call us today on 0845 050 3500 or send our team an email at sales@storeexpress.co.uk.