Nowadays, there are many different ecommerce software solutions on offer. An ecommerce solution is usually comprised of: a shopping cart, a great design, search engine optimisation (SEO) features, and more. Our ecommerce team at Store Express will look into the predetermining factors that influence the choice of an ecommerce platform provider.
What Do You Need To Find An Effective Ecommerce Software Solution?
Shopping cart technology – If you want to gain new customers without losing your existing ones, we suggest you make sure your online store software is quick, easy to use, and easy to navigate. Your internet business will be successful if your customers are satisfied by the shopping experience you provide. Good ecommerce software solutions should include customisation features and support.
Auto-responder – This is a very convenient tool. It basically sends out an automatic email to the person who has subscribed to your store newsletter, or to a customer who has just made a purchase. We think it’s a very handy thing to include in your ecommerce software solution.
Web analytics – For an online store to be successful, the percentage of people abandoning the cart should be kept to a minimum. In order to analyse why people are leaving your internet shop, you should get web analytics software. This way you will be able to track how many visitors came to your webpage, where they went, and more. You will then be able to identify your shortcomings and fix them.
Unique store template – An ecommerce application lets you vary the template according to your marketing plan. Therefore, we suggest having it designed for your business exclusively. It’s useful to be able to change the template as your marketing approach changes.
Product reviews – Your customers can do your promotion for you by writing reviews. Include a product recommendation function, as well as social media buttons for Facebook, Twitter, Pinterest, and the like. This will help you improve your relationship with your store users and increase online visibility.
Mobile optimisation – Your ecommerce software solution should also include easy integration with mobile devices and social media networks. These are competitive times, so we recommend making use of each and every platform at hand.
One-page checkout – Make sure you have this feature included in your ecommerce software. This allows your customer to make a quick purchase, so have one page where they can enter all their information quickly and efficiently.
Sell More Online With Store Express
Here at Store Express we know how to drive sales and increase conversion rates. With our fresh approach to online shopping, the Store Express team employs online marketing, SEO, PPC and email marketing campaigns. We know how to convert consumers into shoppers. It varies from industry to industry, so we tailor a solution specifically for your business.
We also believe in effective selling across many different channels. Once you have your stylish, elegant and easy-to-use online shop designed, we will help you market it to the world wide web. You will enjoy greater online visibility, more traffic, more sales and increased conversion rate.
If you want to find out more about effective ecommerce software solutions from Store Express, feel free to contact us on 0845 050 3500 or email sales@storeexpress.co.uk to find out which solution suits your business best.