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Social media, whilst providing a fascinating platform to encourage interaction between users, is also an incredible place to utilise in your advertising efforts. Your eCommerce website needs to make the most of social media, if it wants to establish a lasting presence on the internet, and secure your business’ online retail future.

As a crucial component to any well-rounded marketing campaign, social media drives traffic, can cause an increase in engagement and a higher conversion rate, all while helping to establish an identity for your brand, above and beyond the typical techniques businesses have used in the past, including television adverts and physical marketing.

Which Social Media To Use, And How To Use Them

The simple answer; all of them! Utilising as many media outlets as you can is a fantastic idea for a business to increase its awareness, but ensure that you only use social media which is relatable to your business. Many businesses, like online clothing stores, are fortunate in that every social media can be used to promote an aspect of their business.

Here are the different ways your eCommerce website should be using different social media platforms to market your business and interact with your customers.

1.Facebook – With nearly 900 million unique monthly users, Facebook remains the current ‘big daddy’ of social media platforms. Facebook is the go-to platform for any online business and many personal businesses, particularly freelancers, use Facebook as the entirety of their eCommerce presence.

Using Facebook to build awareness for your company and your products, interact with your customers and promote seasonal or timed promotions, is one of the best social media practices around.

2.Twitter – Twitter is the second largest social media site, and has been long used by celebrities and businesses both to promote themselves and interact with users.

The best way to use Twitter is to drive your fan’s engagement with your brand, enabling short and meaningful interactions, due to the strictly limited word count of ‘Tweets’. Creating and sharing hashtags is a great way to organise a community and encourage conversation relating to your brand.

3.YouTube – The most famous and widely used video sharing site, there isn’t a person younger than a hundred who hasn’t heard of, or been on, YouTube at some point in their lives. From cat videos to video games to music, everything can be found on YouTube.

Take a note of the methods that ‘Vloggers’ use to interact with their audience. Interact; allow your viewers to comment and upload regular, relevant and useful videos and you’ll have the internet watching you in no time.

Sharing tips on how to use your products, as well as announcing sales and creating tutorials and ‘Behind The Scenes’ videos are an incredibly useful way of encouraging audience interaction and enjoyment. Video sharing sites are fantastic for giving your eCommerce website a face that your audience can associate with and relate to.

4.Vine – Often overlooked by businesses, Vine enables you to upload videos of up to six seconds and, as such, has been perfect for capturing extremely short sketches or environments.

Creating short, quirky videos can help to give a younger image of your brand, something carefree and informal and appealing to a younger audience. Showing employees in their downtime, or whenever they do something that they ‘aren’t supposed to do’ in a business environment can lead to some incredible content.

Giving your employees a little more freedom, and asking them to record anything interesting on their phones, can massively improve the pleasure your employees get from your business, which can then be translated into a wide range of bonuses, from increased productivity to more interactive social media.

5.Pinterest – Pinterest is one of the best social media for sharing visual products; like clothing or decorative items, and offering exclusive merchandise on the site is an excellent way of driving traffic to your site and ensuring a sense of exclusivity around certain products.

6.LinkedIn – LinkedIn is the serious Facebook, the Facebook used by professionals and businessmen to advertise themselves and their businesses. That isn’t to say there are no meaningful interactions between people, with many users fleeing to LinkedIn to escape the more annoying habits of the Facebook user.

Act seriously on this site, use more jargon and generally target your advertising to appeal to a more intellectual audience. LinkedIn is more often used for efficient B2B transactions than for typical B2C retail, meaning that it might not be the perfect place for your eCommerce website to have a presence, but it is still better than no presence at all.

Integral Social Media For Your eCommerce Website

At Store Express, we understand the importance of social media to an eCommerce website’s success, and we highly recommend a social presence for any business we work with. With years of experience in eCommerce website design and development, we have provided eCommerce website solutions to a wide range of businesses and individuals, from a wide range of sectors.

For more information, be sure to contact us today on 0845 050 3500, visit us or email our friendly support staff at

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Where to find us

Store Express

Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD United Kingdom