Many start up companies that struggle to compete on the high street due to competition from bigger brand stores and online shopping competitors fight hard to match them by opening their own ecommerce website. The ecommerce market has low barriers to entry so many businesses that move into online operations have a fairer opportunity to excel and reach potentially millions of customers. However simply creating an ecommerce website is not enough, even if you’re a very experienced retail company.
The online market is a completely different retail arena that functions in a different way and follows different sets of rules. You need to pay attention to how your online competitors function and for those not experienced in online retail, it’s best to enlist the support and guidance of ecommerce solution experts that know the industry inside out.
Dixons Struggle To Stand the Test of Time Online
Dixons Retail plc is one of the UK’s largest consumer electronics retailers with multiple brand name companies like PC World and Currys underneath its belt. This also included Dixons the retail store which was present across the UK and Ireland but in 2006 the Dixons branded stores where shut down but remained as an online retailer. This lasted just 6 years as the retailer have recently announced they will be shutting down their Dixons ecommerce website in order to focus on other aspects of their multichannel proposition like reserve and collect in Currys and PC World.
Despite owning other successful electronics brands, the Dixons brand failed to maintain its own successful impact both on the high street and online. Ecommerce giants like Amazon and eBay no doubt gave Dixons stiff competition which is difficult to overcome.
Store Express Create Successful Custom Ecommerce Website Solutions
With cases such as this, it is evident that no matter what regular retail business experience you have, operating online through an ecommerce website is a challenge. Therefore when enlisting the help of ecommerce web designers, it’s best to use a company that has a great understanding of the industry and can put together a range of ecommerce solutions that better prepare you to face the competition and make strong sales online.
Store Express is a great example of an ecommerce solutions provider that work in partnership with their clients to create custom services that are tried and tested and known to provide online success. They specialise particularly for SMEs and start ups eager to break into the online market.
Call Store Express on 0845 050 3500 to find out more about their ecommerce website solutions.