Mobile internet increasing sales for Ecommerce websites
Since the mobile world has exploded onto the internet and been able to surf while on the move, it has been engaging to watch the impact that the mobile device has on various industry verticals, and especially so in ecommerce a market that has yet to make the full potential out of the platform by offering mobile-friendly websites and apps. But thats not deterring people from shopping on a mobile by any means.
In accordance to new data from an ecommerce technology company, top ecommerce websites obtain 3.31% of their total visits from Android smartphones, which is up from 1.76% last year. iPhones, on the contrary, account for 5.41% of those sites total traffic, up from 2.45% a year earlier.
But even though the iPhone field delivers more visitors, its Android users who convert better. 1.26% of Android users convert as compared with 1.00% of those on iPhone.
Another figure that is interesting to look at is that on tablets, Android users again are converting at higher percentage points, with 3.58% converting compared with iPads 3.19%. However, the iPad is driving the most tablet traffic to these sites. 88.31% of tablet visits to these ecommerce websites are from iPad, while Kindle Fire and other Android tablets now account for 10% of the market share.
Mcommerce Solutions Available from Ecommerce Experts Store Express
At Store Express we have now started to offer mobile brochure websites which can interlink your ecommerce website, this would be ideal for you, as it will give the customers a chance to see what your company is about while on the move, and therefore converting more traffic onto your main website. With the internet and especially the mobile web growing more and more each day, its essential for you to jump on board and capitalise on your businesss sales.